But the core foundations of writing great content that is optimized for search and conversion are still the same. In order to win a favorable slot in Google’s search engine results pages, you need to invest time and effort in writing quality content, format it in such as way that search engines can easily crawl it, and promote it based on where it makes sense in your buyer’s journey. Although there are many aspects of great SEO content, here we are covering the top 3. Read on, if you are looking for expert answers on SEO content writing best practices, this article should help.

In this post, we will look at the most vital aspect of any SEO content: Keyword. In fact, writing SEO content that works is all highly about how effectively you gather, use and manage keywords in your content.

Choose keywords wisely

If your website is relatively new, a good way to not get lost in the sea of competition is not to choose competitive keywords. Use tools such as Ubber suggest and SEMRUSH to find out low competitive keywords with decent search volume. Don’t necessarily target high search value keywords, because you may start to rank on these keywords today but once established sites with good domain authority target these untapped keywords, it’s highly likely that your ranking may go down. The safe option is to pick low competitive and decent search volume keywords. And also focus on long-tail keywords because they are likely to rank fast provided your content is of good quality!

Insert keywords organically

When it comes to using keywords, please follow a systematic process. Don’t overuse keywords and put them wherever necessary. Once in the first two paragraphs, then again in the later part of an article. Use primary keywords in combination with secondary ones. Also, use keywords in metas. Follow a process that will make keywords look good.

Don’t let keywords look robotic

As mentioned above, when using keywords, use them sparingly as much as needed. And maintain a balance between your use of keywords.

These are just some of the ways to use keywords in such a way that they get higher chance to consistently rank higher in search engines.

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What advantages do local SEO when done well leave on business?

For small businesses, local SEO is a great way to drive more customers to their online store. Local SEO is done to improve your visibility on Google by developing a series of strategies and actions. It is a great way to build and improve your online visibility. There are many advantages that a local SEO can offer a business

• Attracting potential leads: Local SEO is definitely going to boost your business activities by attracting more potential customers. It mainly attracts customers that are more genuine and close to your store. This way, you are directly coming in front of those who are ready to buy. All you have to do is put some effort and rank well in local searches.

• Improve your online visibility: The main goal of any business is the conversion of leads into potential buyers. The great way of doing this is by setting your business brand in the minds of people that are coming into your business locality. Once you have improved your status in the locality, you will become the very first option for the buyers.

• Attract more people from other platforms: Local SEO helps you in reaching out other platforms as well and not only just Google. Businesses can also form their good market position at Yelp, Yellow pages, trip Advisor, etc. This alternative can definitely increase the chances of getting more customers.

• Generate more sales: If you have already started following the above-mentioned points then you must have started getting a good number of visitors. Now, it is time to generate sales by converting those visitors into buyers because the visitors that you are getting are highly interested. You can check Google analytics to exactly know the number of visitors on various pages. This way you can convert them by following up.

• Gain a competitive edge: You can gain a good competitive edge by paying attention to local SEO. You can develop a good hold on voice search, yelp, yellow pages, and Google maps to gain a competitive edge by being a step ahead of your competitors.

Create a good quality of content that is relevant to the local events and stories. Engage the local audience and appear more in local searches. A combination of all these can help you get advantage of local SEO.

SEO On-Page Ranking Factors.

On-page ranking factors have a big impact on your web page’s ability to get high rank if page’s optimized properly. The biggest on-page factors can affect search engine ranking. In this new guide you’ll learn:

• How to optimize your content
• How to create SEO-friendly URLs
• How to write titles and descriptions

Web Page Content Optimization.

The content of the web page is which makes it worthy for a search engine result position. It is what the user can to see the information and it is also important to the search engines. As such, that is important to create meaningful content. What is good content? From a search engine perspective, all good content has two things. Good content should be informative and must be linkable.

Good content should be informative:

Just like the world’s markets, information is affected by supply and demand. The good content is that which provide the accurate information to the user. It can be a video, a picture, a voice, or text, but it must informative to user that could be considered good content.

Good content should be linkable:

From a Search engine perspective, there is no big difference between the good and bad content on the web if it is not properly linkable. If people unable to link it, search engines will not rank it, and as a result the content won’t drive traffic to the website. Content that is not informative or is not linkable is bad in the eyes of the search engines and people.

How to create SEO-friendly URLs

Below are some URLs significant ranking factor.
More specifically:
• URL length is listed as #46 in Google’s top 200 ranking factors
• URL path is listed as #47
• Keyword in the URL is #51
• URL string is #52
• Start with your page title
• Remove special characters
• Remove numbers
• Remove superfluous information
• Boil it down to a keyword
• Add keyword modifiers (optional)
• Make it readable (optional)
• Make it lowercase
• Replace spaces with hyphens

How to write titles and descriptions

Title Tag. A title tag is an HTML element that specifies the title of a web page. Title tags are used to tell search engines and visitors in what your page are related. The titles tag an accurate and concise description of a page’s content. Google typically displays the first 50–60 characters of a title tag.

Where do I add the title tag?

You can add a title tag in the section in your site’s HTML. It should look something like this:

Description Tag. A Meta description is HTML tag that appears in the head section of a web page. The content within the tag provides a description of what the page and its content are about. In the context of SEO, meta descriptions should be around 160 characters long.

SEO is a vital part of strategy for any digital marketer or website owner. This is a very important aspect and will remain to continue even in the year 2020.

However, the strategies that would be dominant in year 2020 are as follows:

1. List of the topics

Keywords are very important for any SEO strategy. However they are not the most important things rather you need to have a list of topics for the first month up to the next month. This can be done by making a list of 10 short words and terms that are related to the product you are dealing in. Google’s keyword tool could be of immense use to help in finding the search volume and create variations that can be associated to your business. The words can be used to create short tail keywords, which would further help ion creating long tail keywords. The short tail keywords are thus called pillars as it serves the base for larger “cluster” of long-tail keywords.

2. Long-tail keywords based on topics

For each pillar that has been observed, it is important to create a long-tail keyword. There needs to be 10 different long-tail keyword that are organically used in the topic so as to get better higher ranking. The content can thus be created by keyword research, optimized images, creation of SEO strategy and other smaller topic or paragraphs in the SEO.

3. Unique page for each topic

For each pillar topic that has been created as per point one, create a web page for each of the outline at high level. Thus for each pillar topic there is a page but then it should be for a specific product or service or location that you are offering. Each web page needs to consist images and links to pages so as to enhance the user experience.

4. Start a blog

To engage your users in 2020 and to get significant rank in  keyword it is crucial to have blog post. Each blog post is web page that gives you a chance to rank higher in the SERPs. Here you will put up detailed information on each of the product, service or location and attract more and more of traffic and presence on Google.

5. Put more blogs each week for enhanced page authority

Blogging is for audience and it portray information about your line of products or services. Therefore, blogging every week will attract the users in search of information. The blog should have content that can keep the audience hooked. With the information in a very subtle way just pass on the information.

6. Create a link-building plan

Link building is a way to focus on the off-page SEO. Link building or getting backlinks to website from other pages is also a great way to get better rank on the SERPs.  Connect with the ones in the same line or associated and in their blog add a backlink that is associated with their product but lead to your webpage.

7. Compress the media before putting it on the website

As your web site grows it will have more of images and content and storing all be difficult. The larger files are not easy to access and with compressing you can make your website easily accessible and responsive. Usual practice is to keep the file in kilobyte for improving its speed and accessibility.

Create an Excel or Google sheet to check the web page analytics and thereby with this, you can monitor the organic traffic that comes to your page and how and where you need to focus for a better improvement in future.

SEO and Algorithm Updates

Google’s SERP improvement saga began in 2003 with the Florida update. Ever since then, Google has pushed out several algorithmic improvements that have contributed to the brand’s ascension. However, Google isn’t always informative about the nature of the changes that these updates cause. Thus, SEO experts spend hours trying to figure out the optimizations needed to recover from potential dips and losses in website traffic and ranking. Over the years, key updates like Fred, Hummingbird, Pigeon, Payday, Rankbrain, Panda, and more have shaped the direction that SEO campaigns have took. 2020 is no different. Thus, an overhaul of 2019’s crucial Google algorithm updates is integral to creating the best possible SEO campaigns in this new decade.

The B.E.R.T Update (October 25, 2019)

In the words of Google’s executives, the BERT Update is the biggest thing to have hit the search engine since 2015. The acronym stands for Bidirectional Encoder Representation for Transformers. Well, that’s a bit of a mouthful, to say the least. Nonetheless, this update will help google identify 1 out of 10 queries that have no search history. More precisely, BERT will target unknown queries that require natural language processing. The relevancy of search results, as well as featured snippets, will be greatly impacted by this update. As SEO experts, you can tackle BERT with only one tactic. The key is to create natural content that caters to the needs of an audience. Avoid keyword stuffing, or using bot-written content. As of now, BERT is available in 25 countries and is impacting search results in English. However, with time, this update will become functional in more countries and multiple languages.

Broad Core Algorithm Update (September 24, 2019)

Broad core algorithm updates do not target specific features. Instead, they impact a myriad of factors and affect many websites. Undoubtedly, some winners and losers emerge out of such updates. SEO experts found that the September Broad Core Algorithm Update impacted YMYL websites the most. Since no concrete details by Google about the nature of the update are available, nothing can be said for sure. However, from an SEO perspective, the best bet is to focus on E-A-T. 2019 also saw two other Broad Core Algorithm Updates in March and June.

Review Rich Results Update (September 16, 2019)

Google Reviews impact the trustworthiness of a website to some degree. With the advent of this update, websites will be under strict scrutiny from Google with regards to self-serving reviews. This is a step in the right direction for ethical SEO analysts as they’ll no longer need to compete with underhanded practices.

Site Diversity Update (June 6, 2019)

Google announced this update in the form of a Twitter post. The tech-giant asserted that they’ve considered some constructive criticism, and will be improving the diversity of search results. Transactional search queries or queries where the user has a purchase interest were the most affected by this update. Unlike your instincts would lead you to believe, this is great news for Small and Medium Enterprises. This gives them the chance to show up in search queries more frequently by reducing the dominion that giants like Amazon have on the given domain. Moreover, Google is making sure that diversity doesn’t come at the cost of relevancy.

The New Direction

The above-mentioned updates have facilitated a new wave of changes that SEO experts need to account for. Here are some tips to stay on top of your game:-

• Optimize E-A-T: The acronym stands for Expertise, Authoritativeness, and Trustworthiness. To improve these attributes, integrate cited sources into your website’s content. Establish trustworthiness by garnering genuine reviews. Hiring an expert to create your content can help in terms of establishing authority.

• Be Mindful of Featured Snippets:- Since the BERT Update directly impact featured snippets, align your SEO practices to account for that.

• Don’t discount Voice Search Optimisation:- Many experts believe that voice search is the future. By optimizing your content strategy accordingly, you can future proof the ranking of your website.

The Take-Away

Google Search is getting smarter with each passing year. As SEO analysts, your job is to help websites benefit from the developmental strides that Google is making. Thus, being mindful of the latest algorithm updates is a good place to start!

What is SEO? How does it work?

Search engine optimization (SEO) is a process of increasing a site’s visibility so that it can gain organic, or un-paid traffic from the search engine results. So, making a few changes to your web design and content helps make your website more attractive to a search engine. So, you leverage SEO in hopes that it will help your website rank at the top of the first result page of a search engine.

Search engine optimization can get very complicated when you consider all the different factors which contribute to the ranking of your website. However, the necessary process is quite simple to understand.
Every search engine wants to provide not only high quality but most relevant search engine results so that the searcher gets what he/she is looking for. Hence, search engines scan and crawl into different sites to evaluate the quality of content and what the site is all about. Doing so helps the engine deliver relevant and high-quality results to a searcher who is searching for specific topics or keywords.

Search engines will scan a site to determine how easy it is to read and navigate. Hence, a search engine rewards user-friendly websites with higher rankings.

Factors that influence SEO

1. Content marketing
Every company must consider the quality of content pieces that they put up on their website. The more quality content you put up, the higher a search engine will rank your pages. Similarly, more engaging and useful content will make visitors want to spend more time on your website and even make purchases.

Quality content is effective in attracting search engines and building connections with site visitors as well. One of the best-kept secrets to drawing the attention of search engines and human site visitors is to create content on a variety of different types. Make sure the pieces are well written and are streamlined to your target demographic.

Content types that boost SEO rankings:

• Social media content
• How-to guides and tutorials
• Blog posts and articles
• Videos and audio recordings
• E-books

One of the significant things to look at while creating content is the usage of SEO keywords and phrases. The keywords and phrases are relevant words that a search engine user might type while searching for results. So, ensure your products and services are written in bold within your content.

You may further improve the chances of content visibility if you create content around the keywords and phrases. Also, the freshness of your content matters a great deal. You have a greater chance of experiencing a higher ranking if your organization keeps posting new content regularly on your website.

However, there are other alternatives to keeping your content fresh. You may choose to rewrite your content to make it more relevant, update posts, or add new information or statistics over a period.

2. On-page and off-page SEO

The on-page SEO factors are the things that you have complete control over. These factors can be improved over time through the best practice of SEO. Such factors go much deeper than Content marketing and deal with your site’s HTML.

A few of the factors include:

• Title tag– It tells the search engine what your page is about. The tag should not be more than 70 words and should consist of your business name, and the keyword your content focuses on.

• Meta Description– A meta description tells search engines and human visitors a little more about your webpage. It should include keywords and tell visitors what your content is about.

• Trust– You may build quality backlinks from trustworthy sites that have authority. It is an excellent way to show a search engine that your website is legitimate and can be trusted by visitors.
Finally, social signals such as likes and shares help boost SEO rankings. However, you would want to look for quality shares from influencers. So, the more quality content you publish, the more likes and shares you will get.

Who calls the shots now?
Influence has undergone a paradigm shift or a redistribution of sorts. The audience chooses its influencers now, and brands have no choice but to cater to these so-called spokespersons of the public. Such a climate has fostered the evolution/segregation of digital marketing into several channels. It’s no longer just about setting up an affiliate marketing campaign. It’s no longer just about getting Instagram famous. Success on one platform doesn’t guarantee anything anymore. The advertiser’s true challenge today is curating a campaign that does well on not one, but many of the marketing channels out there. But, what does the word channel mean here anyway?

The top digital marketing channels out there:

Email Marketing

Email marketing is a versatile channel that not only serves advertising needs but also facilitates lead generation. Even though there’s a risk of going directly into the spam folder, a powerful e-mail marketing campaign runs the benefit of reaching out to the audience on a personal level. At the end of the day, effective e-mail marketing only leads to higher brand visibility.

Social Media Marketing

Social media is the place where almost 3.5 billion people engage with each other daily. There’s not even a single minute of silence on these platforms. Everybody has a voice, and all voices get heard. Some even get echoed and find their way to the ears of the masses. This sweet spot is where all social media marketing happens. In 2018, companies spent $74 billion on social media advertising. Don’t think of this statistic as just some random number out there. Entire R&D departments zeroed in on the opportunity that social media provides, and declared it worthy of the capital investment.

Search Engine Optimization

Imagine a scenario in which you plan on buying a shower curtain. Let’s also assume that you’re an avid online shopper. What’s more likely?

a) You google shower curtains and buy the product advertised on the 11th page of your search.
b) You open the product that you first set your eyes on (located in the top area of the first page of your search), and buy the product right away.

If option (a) runs true for you, you belong to a very small minority. But most people will go for option (b), and that’s exactly what makes SEO so powerful. It increases the visibility of your business on the internet. It doesn’t take a rocket scientist to deduce that increased visibility equals increased growth.

Pay-Per-Click Advertising

Unlike the channels mentioned-above, pay-per-click advertising cannot be executed without an initial investment. In most cases, the extent to which your amp up your investment determines the success of your campaign. However, the flip side is that you exercise a very tangible amount of control on your target audience. If you play your cards right and choose the right keywords to target, PPC advertising can fetch your huge returns in a short burst of time.

Content Marketing

This digital marketing channel is perhaps the backbone of every other online advertising method. Content was, is, and will be king. Content marketing costs way less than traditional marketing. In concrete terms, Content marketing is 62% cheaper than its traditional counterpart. It doesn’t matter which platform you choose to target. As long as you keep pushing out informative and non-plagiarized content that adds value to the lives of your target audience, you will see returns. Mix up text-based content with visual mediums, and keep things original.

The list of digital marketing channels doesn’t end here. But, if you nail your strategy for the 5 channels listed here, you’ll be surprised by the results you see!

There are many social media platforms on the internet, but some of them are best for or brand reputation and getting conversions. Instagram is one of them, it is the social media platform which has gained the most popularity in the recent years just because of its engagement and conversion rate for the businesses.

Here are some important Instagram marketing tips for businesses:

Try to use most relevant hashtags:

Hashtags are the most important part of Instagram because there are more than a billion people using Instagram. And it is very important that you get the audience which you need and for that you can use Instagram hashtags to show your content all products only to the users you want to. So try to use relevant hashtags according to your products on brand.

Timing of Your Post:

In social media, especially Instagram, it is very important to know that when posting. This is because if you go to post at a time when your audience is not online then your content is not going to get much reach. So try to post when most of your audience is online.

High Quality Images and Videos:

Instagram is a photo specific type social media, Instagram was actually made to share pictures. Show the world Instagram is made in a way that the best quality pictures will get the most reach. This is my post high definition images and videos on your Instagram account.

Be Consistent:

To win the race of social media you will have to be consistent. Here the one who is consistent wins, if you will not post regularly, then your Instagram account will slowly turn dead. Afterwards it will be very tough to make it active again. Posting regularly also makes your audience trust you, so post regularly.

Wrapping It Up

These are some essential Instagram marketing tips which you need to follow if you want to beat your competitors. Follow these tips and your business will slowly start to scale.

Social Media Marketing might not be easy for everyone. If you are also having problems in social media marketing for your website then don’t worry Monster-Media Technology is here to do SEO of your website. Monster-Media provides the best SEO results within months. Feel free to contact them.

Lastly, if you have any questions regarding Instagram marketing then write them in the comment section. And if you liked our article then please share it with your friends and colleagues as it will help them a lot if they’re going through a similar problem.

It will indicate the following details:

• No. of AMP pages having Error.
• List of issues, issue details and affected pages by that issue.
• A process of correcting the issue.
• A process to advise Google about the issue.

Following are the steps for working on AMP report:

• Check no. of AMP pages in report match with your AMP pages
• Fix out the error first so filter out the warnings. Address them in default order of a Google report.
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Ranking of your website on search engines depend much on the on-page SEO technique. On-page SEO is one of the crucial technique that are done within the website to get indexed by search engines and secure better ranking position on search engines. It is very essential to focus on on-page SEO to get listing in organic search results.
On-page SEO defines a range of techniques to improve the overall Click Through Rate ratio. Here are a few techniques that could improve your website’s pr web page ranking on search engine.

Relevant keywords: Optimize relevant keywords related to the products/service you want to promote/sell. Keywords targeted might differ from one web page to another but make sure they are related to the products. Go for keyword tools to find relevant keywords as they give you some insight of certain keywords that are highly searched by people. Optimizing unwanted keywords will not bear fruit and in turn might hamper the ranking of the website. Maintaining keyword density is also important while doing SEO Search Engine Optimization on-page optimization.

Meta Tags: Meta tags are important for webmasters as they feed information to search engines about the website targeted. They play crucial role as they are snippets of text and provide information to visitors as well. The snippets of text are also displayed in the search results and so it is advised that meta tags should be informative and easily understood. Meta tags help the website in getting indexed by search engines.

HTML Tags: For effective results always use HTML tags. Reason? The HTML tags help the search engines to understand what is website or web page is about and it affects the search results listing. There are several HTML tags that can be used to define the website or webpage.

Link Optimization: It is an important factor of on-page SEO that all the web pages or keywords are linked and redirected to the relevant page without any error. Do not think of making the link building process complex as the search engines might find it hard to index while evaluating the site. Doing so might hamper the ranking that search engines give to a website based on link building.

Image optimization: If you are planning to use a lot of images on your website then consider image optimization technique. Optimize all the images with relevant tags so that they are displayed on the image search results. The search engine spiders are developed to read tags and so they pick all the relevant tags tagged to the images. Use Alt text or Alternate Text as it describe the image when the user takes the croucher of the mouse it displays the text.

Structure of website: Developing a website with a good structure comes under on-page SEO promotion technique. A user-friendly designed website could enhance the probability to grab higher ranking in search engines. Google, Yahoo, Bing and other major search engines understand that a well designed website delivers a great user experience and visitors prefer to return to the same website in future. And search engines bow to the demand liked by the users.

On-page optimization is an integral part of SEO and our team of SEO experts very well understand this techniques. They could tell you why you should consider on-page optimization and how your venture will be benefitted by this. Our SEO techniques could do wonders for your online venture. To know more about our services write to us!!

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