The virus got stronger with new variants, and at the time of writing this article, unleashing its limitless terror in India. It pains to see how people are gasping for air in the lack of oxygen, how our health infrastructure is struggling hard to counter it day and night. However, the spirit of humanity never dies. The health care professionals are working relentlessly, new measures are implemented from authorities to contain the spread, the international community is showing their solidarity with India during this tough time and people from all walks of life are coming together to help each other.

The announcement of vaccination for all above 18 years of age came as a ray of hope and hopefully we will get over the toughest phase the country has seen recently. The coronavirus pandemic has disrupted nearly all the industry, including digital marketing to some extent.

People are moving online. This means there are a lot of opportunities for brands to take their products and services online and get better attention than they would get offline. This means a surge in paid ad campaigns is expected and is very well in place. Now, to create effective paid campaigns across platforms including Facebook, a steady demand for digital marketing companies is on. Although there is not enough data available to prove it, but the volume of ad on online platforms has not decreased, it increased instead. Brands are putting their money in reaching out to consumers who use online platforms to compare, choose and opt for their desired products and services.

This also means a steady surge in social media marketing and race to rank better in organic search. Content marketing companies are in demand who can craft appealing copies keeping the sentiments of people at this time in mind. The demand for SEO companies who can come up with unique strategies to put brands – both new and old – at the top of organic results are naturally increasing. But the year 2020 was not very rosy for many digital marketing companies. Many clients put projects on hold fearing the uncertainties the virus has created. However the demand is slowly growing with people becoming used to the new normals.

So, the impact of covid pandemic on digital marketing is that it has pushed companies to spend more online and the trend is growing. Companies looking for a long standing digital presence should act now to take their brands to the audience they want.

Think Digital Grow Faster with Monster-Media – A leading SEO Company in Faridabad, India.

But the core foundations of writing great content that is optimized for search and conversion are still the same. In order to win a favorable slot in Google’s search engine results pages, you need to invest time and effort in writing quality content, format it in such as way that search engines can easily crawl it, and promote it based on where it makes sense in your buyer’s journey. Although there are many aspects of great SEO content, here we are covering the top 3. Read on, if you are looking for expert answers on SEO content writing best practices, this article should help.

In this post, we will look at the most vital aspect of any SEO content: Keyword. In fact, writing SEO content that works is all highly about how effectively you gather, use and manage keywords in your content.

Choose keywords wisely

If your website is relatively new, a good way to not get lost in the sea of competition is not to choose competitive keywords. Use tools such as Ubber suggest and SEMRUSH to find out low competitive keywords with decent search volume. Don’t necessarily target high search value keywords, because you may start to rank on these keywords today but once established sites with good domain authority target these untapped keywords, it’s highly likely that your ranking may go down. The safe option is to pick low competitive and decent search volume keywords. And also focus on long-tail keywords because they are likely to rank fast provided your content is of good quality!

Insert keywords organically

When it comes to using keywords, please follow a systematic process. Don’t overuse keywords and put them wherever necessary. Once in the first two paragraphs, then again in the later part of an article. Use primary keywords in combination with secondary ones. Also, use keywords in metas. Follow a process that will make keywords look good.

Don’t let keywords look robotic

As mentioned above, when using keywords, use them sparingly as much as needed. And maintain a balance between your use of keywords.

These are just some of the ways to use keywords in such a way that they get higher chance to consistently rank higher in search engines.

Think Digital Grow Faster with Monster-Media – A leading SEO Company in Faridabad, India.

Here we are sharing few tricks of local SEO which can be used easily to optimize your content. Take a look:

• Get registered on “Google my business account”

It is a mandatory step which will not only authenticate your business presence on digital platform but will always give you space to show your business’s presence on world’s largest digital platform (because it gives you visibility on google maps too). While registering here make sure to provide point-to-point, accurate and updated information.

• Keep updating “reviews”

Encourage your clients and customers to give fair reviews about your business. Where the bad reviews will help you improve your business skills, the good reviews will help you get more business. Just posting the reviews is not enough, make sure to respond to each one of them in best possible professional way.

• Create some local content

Always using high-tech SEO words is not going to help you get top positions in search results. Sometimes, using local words can help you get impressive results too. Learn to get linked with some local happenings and stories to capture local market. You can also create content that can cover local news stories, events and activities.

SEO is one of the most dynamic ways to lift your website’s chances of appearing more frequently in search results and with a few small tricks, one can easily keep a control on it. Rather than working on hi-tech digital content techniques, working on local SEO can help your business get on top of local search results.

Think Digital Grow Faster with Monster-Media – A leading SEO Company in Faridabad, India.

Local SEO best practices regularly evolve based on consumer preferences, their habits, and buying patterns, Google’s algorithm changes, and many other factors. We take a few things that as a local business you should focus on presently for driving more targeted local leads, more sales, and online growth.

Near me searches

According to Google, ‘near me’ searches usually contain a strong purchase signal. Variants like ‘can I buy’ or ‘to buy’ show that people are looking for informed answers and information before making an investment. Local search marketers should therefore try to reinvent their content marketing efforts by publishing more answer-based content. In-depth, genuine answers to specific local queries is a sign you know the subject better and possibly the best source of information for a given topic on the Web. This could lift a site’s chances to appear frequently in local search results.

Hyperlocal search targeting

People searching for local businesses prefer proximity. While quality is an important factor, people would still want to go for a coffee shop located just near to them rather than a store that needs time to commute. So, marketers should start to target individual streets rather than a neighborhood. Hyperlocal marketing allows marketers to create sales funnel and increase opportunities to bring in marketing qualified leads and increase immediate sales.

Voice search is on the rise

With the increased adoption of smartphones and other smart devices like voice-enabled assistants, people’s tendency to make local searches is increasing. This means marketers should start to target long-tail keywords, use a conversational tone of writing, optimize for rich answers, speed up their website’s loading time. A mobile responsive site is a priority and creating content written for mobile devices is the need.

Other than these, local businesses should work towards building a powerful brand mentions strategy. Responding to both positive and negative comment in real-time has become very important. Managing Google My Business is equally important too.

These are just a few of the many ways local businesses should start to reinvent and improve their marketing efforts in order to gain an impressive, stable online presence.

Think Digital Grow Faster with Monster-Media – A leading SEO Company in Faridabad, India.

Technical mistakes to avoid in SEO

SEO mistakes should be greatly avoided while performing SEO as they might harm your website’s reputation. The top mistakes that you can avoid are:

Unsatisfied search intent: In spite of writing quality and most appropriate content, if you are failed to target your required market then it is of no use. It is basically the intent behind the search of the user that should be directed to the right page or section of your website.
 

Traditional SEO techniques: The digital platform is changing at a very fast pace and so are the SEO techniques. It is important to be up-to-date on the latest upcoming SEO techniques to maintain your website’s position. Always ready to adapt and apply modern and latest SEO techniques.
 

Aware of Google updates: If you are doing SEO then it is mandatory to keep updated on Google’s latest updates. Google keeps on updating its algorithm which doesn’t work on improper or old SEO. This affects your website traffic and you might lose the one that is most valuable for your website. Moreover, Google may penalize your website for not following its updates.

Ignoring search features and structured data: Structured data is an important component to land on the first page of the search engine. This helps in making the search result look bigger than other listings on the search engine page.

Not focusing on branded anchor text: Anchor texts are essential for your SEO and plays a huge role in developing link building strategy. So, even if you are getting enough backlinks from reputable sources, the anchor text of these links is really important.

It is better to avoid these technical SEO mistakes and keep your focus on modern SEO techniques by staying informed on the latest Google updates.

Think Digital Grow Faster with Monster-Media – A leading SEO Company in Faridabad, India.