SEO is a vital part of strategy for any digital marketer or website owner. This is a very important aspect and will remain to continue even in the year 2020.

However, the strategies that would be dominant in year 2020 are as follows:

1. List of the topics

Keywords are very important for any SEO strategy. However they are not the most important things rather you need to have a list of topics for the first month up to the next month. This can be done by making a list of 10 short words and terms that are related to the product you are dealing in. Google’s keyword tool could be of immense use to help in finding the search volume and create variations that can be associated to your business. The words can be used to create short tail keywords, which would further help ion creating long tail keywords. The short tail keywords are thus called pillars as it serves the base for larger “cluster” of long-tail keywords.

2. Long-tail keywords based on topics

For each pillar that has been observed, it is important to create a long-tail keyword. There needs to be 10 different long-tail keyword that are organically used in the topic so as to get better higher ranking. The content can thus be created by keyword research, optimized images, creation of SEO strategy and other smaller topic or paragraphs in the SEO.

3. Unique page for each topic

For each pillar topic that has been created as per point one, create a web page for each of the outline at high level. Thus for each pillar topic there is a page but then it should be for a specific product or service or location that you are offering. Each web page needs to consist images and links to pages so as to enhance the user experience.

4. Start a blog

To engage your users in 2020 and to get significant rank in  keyword it is crucial to have blog post. Each blog post is web page that gives you a chance to rank higher in the SERPs. Here you will put up detailed information on each of the product, service or location and attract more and more of traffic and presence on Google.

5. Put more blogs each week for enhanced page authority

Blogging is for audience and it portray information about your line of products or services. Therefore, blogging every week will attract the users in search of information. The blog should have content that can keep the audience hooked. With the information in a very subtle way just pass on the information.

6. Create a link-building plan

Link building is a way to focus on the off-page SEO. Link building or getting backlinks to website from other pages is also a great way to get better rank on the SERPs.  Connect with the ones in the same line or associated and in their blog add a backlink that is associated with their product but lead to your webpage.

7. Compress the media before putting it on the website

As your web site grows it will have more of images and content and storing all be difficult. The larger files are not easy to access and with compressing you can make your website easily accessible and responsive. Usual practice is to keep the file in kilobyte for improving its speed and accessibility.

Create an Excel or Google sheet to check the web page analytics and thereby with this, you can monitor the organic traffic that comes to your page and how and where you need to focus for a better improvement in future.

SEO and Algorithm Updates

Google’s SERP improvement saga began in 2003 with the Florida update. Ever since then, Google has pushed out several algorithmic improvements that have contributed to the brand’s ascension. However, Google isn’t always informative about the nature of the changes that these updates cause. Thus, SEO experts spend hours trying to figure out the optimizations needed to recover from potential dips and losses in website traffic and ranking. Over the years, key updates like Fred, Hummingbird, Pigeon, Payday, Rankbrain, Panda, and more have shaped the direction that SEO campaigns have took. 2020 is no different. Thus, an overhaul of 2019’s crucial Google algorithm updates is integral to creating the best possible SEO campaigns in this new decade.

The B.E.R.T Update (October 25, 2019)

In the words of Google’s executives, the BERT Update is the biggest thing to have hit the search engine since 2015. The acronym stands for Bidirectional Encoder Representation for Transformers. Well, that’s a bit of a mouthful, to say the least. Nonetheless, this update will help google identify 1 out of 10 queries that have no search history. More precisely, BERT will target unknown queries that require natural language processing. The relevancy of search results, as well as featured snippets, will be greatly impacted by this update. As SEO experts, you can tackle BERT with only one tactic. The key is to create natural content that caters to the needs of an audience. Avoid keyword stuffing, or using bot-written content. As of now, BERT is available in 25 countries and is impacting search results in English. However, with time, this update will become functional in more countries and multiple languages.

Broad Core Algorithm Update (September 24, 2019)

Broad core algorithm updates do not target specific features. Instead, they impact a myriad of factors and affect many websites. Undoubtedly, some winners and losers emerge out of such updates. SEO experts found that the September Broad Core Algorithm Update impacted YMYL websites the most. Since no concrete details by Google about the nature of the update are available, nothing can be said for sure. However, from an SEO perspective, the best bet is to focus on E-A-T. 2019 also saw two other Broad Core Algorithm Updates in March and June.

Review Rich Results Update (September 16, 2019)

Google Reviews impact the trustworthiness of a website to some degree. With the advent of this update, websites will be under strict scrutiny from Google with regards to self-serving reviews. This is a step in the right direction for ethical SEO analysts as they’ll no longer need to compete with underhanded practices.

Site Diversity Update (June 6, 2019)

Google announced this update in the form of a Twitter post. The tech-giant asserted that they’ve considered some constructive criticism, and will be improving the diversity of search results. Transactional search queries or queries where the user has a purchase interest were the most affected by this update. Unlike your instincts would lead you to believe, this is great news for Small and Medium Enterprises. This gives them the chance to show up in search queries more frequently by reducing the dominion that giants like Amazon have on the given domain. Moreover, Google is making sure that diversity doesn’t come at the cost of relevancy.

The New Direction

The above-mentioned updates have facilitated a new wave of changes that SEO experts need to account for. Here are some tips to stay on top of your game:-

• Optimize E-A-T: The acronym stands for Expertise, Authoritativeness, and Trustworthiness. To improve these attributes, integrate cited sources into your website’s content. Establish trustworthiness by garnering genuine reviews. Hiring an expert to create your content can help in terms of establishing authority.

• Be Mindful of Featured Snippets:- Since the BERT Update directly impact featured snippets, align your SEO practices to account for that.

• Don’t discount Voice Search Optimisation:- Many experts believe that voice search is the future. By optimizing your content strategy accordingly, you can future proof the ranking of your website.

The Take-Away

Google Search is getting smarter with each passing year. As SEO analysts, your job is to help websites benefit from the developmental strides that Google is making. Thus, being mindful of the latest algorithm updates is a good place to start!

Google Search Console is a free Google service, which lets people gauge their site’s presence in the search engine results and maintain the same. Search Console doesn’t ask you to sign up for it before it could rank your site in Google search results. However, if you consider signing up with it, you can better understand the way your site is visited and optimized for its performance by Google.

Why Google Search Console is important?

Google search console helps you ensure:
If your content is accessible to Google
our content is submitted for crawling
Any content you want to hide from search results is removed
Your content is monitored properly and finds place amid eye-catching search results
Any malware is removed and your site is clean
Your site is maintained without any interruption to search performance
Search Console helps a wide group of people such as:
Business owners who represent their company
Site administrators
SEO specialists
Web developers
Using Google search console is easy if you are able to verify your domain ownership. For verification, you need:
Add a HTML tag to your site< head>
Log in to domain name provider
Use Google Analytics
Use your Google Tag Manager account
Upload HTML file
If you use more than one technique of verification, your ownership will be stronger.

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